LAUNCHING 16.05.2024
CALLING ALL EMERGING CREATIVE ENTREPRENEURS,
INCLUDING BRAND OWNERS, ARTISTS AND
MARKETING EXECUTIVES TO THRIVE IN THE
REALMS OF VISION AND BRAND EQUITY.
WHY IS YOUR BRAND NOT BRAND-ING?
WE’VE GOT YOU COVERED – UNLOCK YOUR OPPORTUNITY TO HARNESS THE POWER AND SUCCESS OF CONTEMPORARY BRANDING. “EVOLVING BRANDING” IS THE ONLINE, ON-DEMAND COURSE DESIGNED TO EMPOWER YOU WITH:
—INSIGHTS INTO NOVELTY AND PROVEN STRATEGIES;
—FULL-FLEDGED METHODS AND INNOVATIVE TOOLS; AND
—CUTTING-EDGE SOLUTIONS FOR BRAND LONGEVITY.
THIS COURSE WILL HELP YOU TO ELEVATE YOUR STORYTELLING SKILLS, MASTER VISUAL IMPLEMENTATION AND SHAPE A CAPTIVATING, ENDURING IDENTITY FOR YOUR BRAND.
THE TIME TO POSITION YOUR BRAND FOR LONG-TERM SUCCESS IS NOW. DON’T WAIT AND TRANSFORM YOUR BRAND INTO A THRIVING FORCE.
JOIN WITH 20% DISCOUNT FOR JUST EUR 189 INSTEAD OF EUR 239 AND GET 12 FEED + 12 STORIES TEMPLATES (ALL IN BLACK AND WHITE) WORTH EUR 79 FOR FREE!
LIMITED OFFER: ONLY VALID TILL 01.01.2025 AT 12AM CET.
MACRO TREND-
BASED EPISODES
PRE-RECORDER ON DEMAND VIDEO AND MP3 FORMATS
SLIDES INCLUDING FULL TRANSCRIPTS
GO-TO-PRACTICE SHEETS
EVOLVING BRANDING
INTRO
BRANDING IS A MATTER OF ALL TIMES, MARKETS AND MESSAGES TO COMMUNICATE – NOWADAYS, MEDIA PLATFORMS AND INNOVATIVE TECHNIQUES OPEN UP NEW OPPORTUNITIES FOR DNA POSITIONING THROUGH PIVOTING AND CROSS CONTAMINATION.
EMERGING AS WELL AS ESTABLISHED BRANDS WITHIN THE INTERDISCIPLINARY LANDSCAPES ARE NAVIGATING THIS FIELD TO REACH THEIR TARGET AUDIENCE, THAT ITSELF BECOMES BETTER INFORMED AND MORE CRITICAL BY THE MINUTE.
IN 6 INDIVIDUAL EPISODES, COLLIDE WILL SHARE KNOWLEDGE AND STRATEGIES TO APPROACH THESE CHALLENGES, DEVELOPMENTS AND SOLUTIONS TO CRACK BRAND UNIQUENESS AND LONGEVITY WITHIN THE CREATIVE AND ARTISTIC SPHERE, BOLSTERING THE TOOLS TO THRIVE ON THE MARKET, SHAPE SHIFTING TO GET AHEAD OF THE CURVE.
EVOLVING BRANDING
EPISODE 01
A NEWFOUND FOCUS ON BUILDING, STRENGTHENING, CONSOLIDATING AND EVOLVING BRANDS AND BUSINESS.
KEYS:
REASON FOR EXISTENCE | BRANDING PILLARS AND TRENDS | AUTHENTICITY OVER PERFECTION.
DEEP DIVES:
—TURNING VISION INTO REALITY
—THE COMPOUND EFFECT
—HOW TO NOURISH UNIQUNESS – AUTHENTICATION
EVOLVING BRANDING
EPISODE 02
THE PAST, PRESENT AND FUTURE OF BRAND ELEMENTS THROUGHOUT CREATIVE INDUSTRIES.
KEYS:
UNIQUENESS VERSUS AUDIENCE ADAPTABILITY | SYMBOLISM | REPRESENTATION.
DEEP DIVES:
—NAMESTORMING
—NOSTALGIA AND THE HUMAN TOUCH
—ORDER TO REASSURE
EVOLVING BRANDING
EPISODE 03
IDENTIFYING WHEN A TREND IS REALLY A TREND, PLAYING WITH POTENTIAL AND PREDICTING RISK.
KEYS:
WHITESPACE PARAMETERS | THE INFLUENTIAL ROLE TIKTOK PLAYS IN IGNITING, GROWING AND ENDING TRENDS.
DEEP DIVES:
—CHILDREN OF BEAUTY
—2016 IS BACK?
—FUELED NOSTALGIA
—FAST FASHION BEATEN AT ITS OWN GAME
EVOLVING BRANDING
EPISODE 04
BEYOND DIGITAL VERSUS PHYSICAL EXPERIENCES – OMNICHANNELED MARKETING AND RETAILING.
KEYS:
MASTERING FLUIDITY IN CONNECTION WITH SOCIETY | UNDERSTANDING TARGET AUDIENCE IN ALL ITS SEARCH FOR IDENTITY FORMS | POP-UPS & MULTI-PURPOSE/SOURCE SPACES.
DEEP DIVES:
—DECENTRALIZATION
—HYPER-PHYSICAL
—NEW COLLECTIVISM
EVOLVING BRANDING
EPISODE 05
DIVING INTO THE FUTURE OF INFLUENCE.
KEYS:
INFLUENCERS | BRAND-PERSONAS | ARCHETYPES.
DEEP DIVES:
—ENGAGEMENT PILLS
—THE FRONTIER OF VIRTUAL INFLUENCE
—DISCOVER YOUR ARCHETYPE
EVOLVING BRANDING
EPISODE 06
IMAGE-CONSCIOUS FACTORS AND ACTIONS TO FIND POSITION – BETWEEN ECO-MINDED, TECHNOLOGY, ETHICS AND CONSUMER EDUCATION.
KEYS:
SUSTAINABILITY AS A DUTY | NAVIGATING TECHNOLOGICAL INNOVATION | TEACHING BEHAVIORS AND SHAPING HABITS.
DEEP DIVES:
—UPCYCLING: PURPOSE OR STRATEGY
—THOUGHTS ON THE FUTURE OF FASHION
—“EVERYBODY TALKS ABOUT THE WEATHER” – DO WE?
—TECH EDUCATION AND POSITIONING
EVOLVING BRANDING
OUTRO
CONCLUSIONS ON GAINED PERSPECTIVES TOPPED WITH CALLS FOR OPPORTUNITIES, MOVEMENTS, CREATIVITY AND LEVERAGE FOR TRANSFORMING BRAND IMPLEMENTATION.
CREATED AND
PRODUCED BY
INDUSTRY
EXPERTS
SARA LUCCHESE
RESEARCHER, TREND FORECASTER AND SPEAKER
GRADUATED WITH DOUBLE MASTER’S DEGREES IN FASHION AND TREND FORECASTING, SARA CULTIVATED INTO A CONTEMPORARY TREND ANALYST, EMBRACING AND SPANNING THE FASHION, DESIGN, LIFESTYLE, BEAUTY, PHOTOGRAPHY AND ART SECTORS WITHOUT LOSING SIGHT OF TECHNOLOGICAL INNOVATIONS AND ALL THAT THEY ENTAIL, AS MUCH IN CREATIVITY AND SERVICES AS IN SUSTAINABILITY AND INCLUSION. OVER TIME, SHE BUILT A STRONG EXPERTISE IN CONCEPT AND VISUAL DEVELOPMENT, WRITING TREND-ORIENTED REPORTS AND IN-DEPTH ARTICLES, CONTRIBUTING TO MAGAZINES SUCH AS NUMÉRO NETHERLANDS, WHILE CONTINUOUSLY GAINING VALUABLE INSIGHTS AND OVERALL KNOWLEDGE THROUGH HER PRESENCE IN THE MIDST OF THE FASHION INDUSTRY AND PARTICIPATING BACKSTAGE AT THE MILAN FASHION WEEK SHOWS. PASSIONATE ABOUT NEW LANGUAGES FROM EMERGING DESIGNERS AND ARTISTS, AS WELL AS ANCIENT KNOWLEDGE AND CRAFTSMANSHIP – WITH THE GOAL OF CONNECTING THE DOTS WITHIN THE INCREASINGLY MULTIFACETED SOCIETAL CULTURES WHILE MAINTAINING AN OPEN THOUGH CRITICAL APPROACH TO SIGNALS, SARA IS ALIGNED TOWARD EVOLUTIONARY GROWTH AND THE TOOLS NECESSARY FOR SUCH MOVEMENT, ACCOMPANYING CHANGE.
LAURA MENDERA
BUSINESS STRATEGIST AND BRAND IDENTITY SHAPER
WITH A PREVIOUS CAREER IN CRIMINAL LAW FOLLOWED BY SETTING UP STRUCTURES FOR INTERNATIONAL PRIVATE EQUITY FUNDS, LAURA TOOK THE LEAP BY PIVOTING HER ENTREPRENEURIAL JOURNEY: FROM LAUNCHING A DIGITAL BEAUTY PLATFORM TOWARDS ESTABLISHING THE VISUAL ART, PRODUCTION, BRAND IDENTITY HOUSE COLLIDE AND BEING THE DIRECTOR OF BUSINESS DEVELOPMENT AT FINANCIAL ADVISORY BOUTIQUE CLEAR – BEING A MULTI-PASSIONATE WOMAN IN THE REALM OF VENTURE, SHE CARRIES THE KNOWLEDGE AND EXPERIENCE TO START, RUN AND GROW A COMPANY. LAURA BELIEVES IN PURSUING PURPOSE DRIVEN AMBITIONS, NOT LETTING EXTERNAL IMPULSES INTERFERE WITH THE REALIZATION OF SUCH VISION THAT LAYS AT THE CORE OF AUTHENTICITY, YET UNDERSTANDING THAT REAL-LIFE CHALLENGES WILL REQUIRE DETERMINATION AND RESILIENCE (BOTH BY NATURE CHECK), CONFIDENCE (AN ONGOING WORK IN PROGRESS) AND FLEXIBILITY IN ADJUSTING ALONG THE WAY (SELF-TAUGHT AND NOW CHECK), KEEPING IN MIND THE INFINITE GOAL. STAYING TRUE TO HER LONG-LASTING ZEAL FOR FASHION, BEAUTY AND DESIGN, WHILE LEVERAGING HER LAW-WIRED BRAINS, TRANSFORMATIONAL SKILLS, NETWORK AND ENTREPRENEURIAL SPIRIT, LAURA SEIZES OPPORTUNITIES AND PROVIDES CREATIVES AND ARTISTS STRATEGIC GUIDANCE IN BUILDING THEIR BUSINESS AND POSITIONING THE BRAND THEY AIM FOR – BEING PART OF EVOLVEMENT BY ADDING VALUE DEFINES HER SUCCESS.
JOIN WITH A 20% DISCOUNT FOR ONLY EUR 149* AND GET THE HOW TO IGNITE A TREND GUIDE AS A FREE BONUS – LIMITED OFFER: VALID TILL 04.08.2024 9PM CET.
* VAT EXCLUDED – TO BE CHARGED IN ACCORDANCE WITH EUROPEAN TAX REGULATION.
FREQUENTLY
ASKED
QUESTIONS
AUDIENCE?
EMERGING ENTREPRENEURS INCLUDING BRAND OWNERS, ARTISTS AND MARKETING EXECUTIVES IN CREATIVE INDUSTRIES AND ARTISTIC DISCIPLINES, AIMING TO GAIN A BETTER UNDERSTANDING OF THE TRENDS IN THEIR FIELD OF EXPERTISE, HOW THEY CAN BENEFIT FROM SUCH AND USE IT TO BOLSTER THEIR OWN POSITION, (RE)DEFINE THEIR AUTHENTIC IDENTITY, TARGET THEIR PUBLIC AND TRANSFORM THEIR STRATEGY ON HOW TO LAUNCH, GROW AND ENCOUNTER THE MARKET.
ADDED VALUE?
BASED ON IN-DEPT RESEARCH FROM REPORTS, DATA AND ANALYSIS, STATISTICS, CASE STUDIES COMBINED WITH INDUSTRY KNOWLEDGE, ACCESS AND DIALOGUE, UNPARALLELED FORECASTING, CRITICAL THINKING AND INTELLECTUAL PRAGMATISM, COLLIDE IDENTIFIES AND EXPLAINS TRENDS FROM A SOCIOLOGICAL, CULTURAL, ECONOMICAL, TECHNICAL AND COMMERCIAL PERSPECTIVE, PROVIDING RELEVANT INSIGHTS TO THE PLAYERS IN INTERDISCIPLINARY CREATIVE AND ARTISTIC LANDSCAPES. THESE PARAMETERS AND METRICS CAN BE TRANSLATED AND APPLIED BY BRANDS AND MEDIA TO DEVELOP AND IMPLEMENT NEW AND BUSINESS ACCELERATING APPROACHES TO COMMUNICATE, CREATE CONTENT AND ENGAGE WITH THEIR TARGET AUDIENCE – THE COLLIDE FORECAST FEATURING TRENDS GUIDES TOWARDS SETTING UP FOR SUCCES, TO GET READY TO EMBRACE UNIQUENESS AND BREAK FREE FROM THE ORDINARY, REACHING FURTHER THAN SURPASSING BENCHMARKS.
EXPERTISE?
SINCE DAY 1 COLLIDE HAS A CORE IN-HOUSE TREND FORECASTING TEAM – RESEARCHING INFLUENCES AND DEVELOPMENTS WITHIN THE INDUSTRY TO TRANSLATE INTO THE VISIONARY APPROACH TO VISUAL ART, PRODUCTIONS AND BRAND IDENTITIES. KNOWN FROM FOR A FORWARD-LOOKING NATURE TO APPROACH EACH PROJECT, COLLIDE WORKS WITH EMERGING AND ESTABLISHED BRANDS AND MEDIA, BLENDING ARTISTRY WITH STRATEGY AND BUSINESS MINDED POSITIONING. COLLIDE ACTS AT THE FOREFRONT WITH KNOWLEDGE AND EXPERIENCE.
WHEN AND HOW?
UPON PURCHASING THE COURSE SERIES, A PERSONAL ACCOUNT WILL BE CREATED THAT GIVES UNLIMITED ACCESS TO THE ONLINE ENVIRONMENT WHERE THE PRE-RECORDED EPISODES AND ADDITIONAL INFORMATION WILL BE STORED.
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